On 22nd February 2018 Central Trading Company and Castrol introduced a new product “Castrol Magnatec Stop-Start” in the United Arab Emirates. The product was launched in an event that took place in Le-Meridien hotel. The event was organized by CTC in collaboration with BP and was inaugurated by Mr. Mohammed Aqel, GM – Central Trading Company and Mr. Parinjay Regional Sales Director – BP.
Castrol’s country wide dealers were invited in this event and an award ceremony took place for the best performing dealers of year 2017. Another attraction of this event was the On Spot Order booking, special bundle offers were prepared for the dealers which included exclusive gift items to be given based on the quantity ordered. As per the feedback received from the guests, the event turned out to be a huge success!!