Central Trading Company along with Michelin organized a 3 day safety campaign “Safe Drive 2018” at Quick Registration Centre located in Qusais, Dubai. The purpose of this campaign was to check and survey the condition of car tyres and to create awareness among the drivers about the importance of having safe tyres. More than 160 cars were checked and surveyed during the event over 3 consecutive days. Individuals having worn our tyres had shown interest in buying Michelin tyres for their cars. The campaign turned out to be a successful one.