Central Trading Company along with Michelin organized a 3 day safety campaign “Safe Trucks” at Fruit and Vegetable Market, Dubai. The purpose of this campaign was to check and survey the condition of truck tyres and to create awareness among the drivers about the importance of having safe tyres. More than 300 trucks were checked and surveyed during the event over 3 consecutive days. Around 15% of the vehicles checked had tyres, which were either worn out completely or suffered from aging cracks, damages or uneven wear, and needed to be changed immediately. Individuals having worn our tyres had shown interest in buying Michelin tyres for their trucks. The campaign turned out to be a successful one.